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  • Beyond VIP
    Enterprise CRM & Event Management System

Business Needs

BeyondVIP offers the first true CRM solution, tailor-made for the nightlife industry. Nightlife venues will be able to:

  • Manage all aspects of new and existing customers.
  • View, assign, and track staff tasks, activities, and goals.
  • Create automated task triggers to ensure that every contact is properly marketed to, while connecting to customers in a whole new way.
  • Manage all staff sales and have reports for all sales metrics
  • Manage all reservations, guestlist and tallies

Scoping

With the customer we wrote out requirements documentation which covered operational, reservation and staffing functionality within the application. BVIP was created to measure and report staff activities and sales within the venue. One of the biggest challenges was outlining the 2000 stock reports that bvip provided to the user. We conducted brainstorming sessions with over 100 staff members and 5 venues before we finalized our scope documentation.

Framing

The UX tasks for this enterprise application took 4 months to complete. This system had 70 customer facing pages and 400 objects to elements. We started with interviewing over 30 stakeholders and taking them through the entire UX process, from ideation, empathy mapping, user flow creation, card sorting, all the way to wireframing and prototyping. We minimized the number of iterations to the system  design through integrating our team with the customer and making sure we always on the same page as we moved to the next page in the system.

UX Engineering

With the comparative and comparative analysis, quite a bit of time was spent demoing each product to understand each company’s weakness and strengths. One of the most important discoveries I had testing these products were that a couple of the other companies promoted features that they were not actually doing. When I talked to their tech team, they told me those features are outsourced to a different software.

Architecting

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RESTful API and Testing

API.

Development & Delivery

During our agile development sprints we made sure that every team member was aware of their tasks and had a clear defined goals. Our sprint backlogs were organized by our project manager and during each daily standup we kept on our timeline by over coming any technical or functional obstacles together and if needed involved the stakeholder for clarification. We wrote the entire system RESTful API backend so that it can be distributed publicly to developer as well as development of any further applications.

Through each phase we united tested each deployment and put the application to a staging servers for behavioral and functional QA testing as well.  Our Dev Ops manager made sure that as the application grew so did his architectural design of the database to handle the large scale queries the system would be making.

After a year of development we launched to application to 20 venues and over 1000 users within the first month.

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Lexicon Labs is your Web and Mobile product development partner. Contact us and let us show you how we can get your mobile or web app to developed and to market.
Email us at: hello@lexiconlabs.io


Call us at:
+1.213.282.6993

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